2.6 Culture and Globalisation

Technology has now created the possibility and the likelihood of a global culture. The Internet, fax machines, satellites, and cable TV are readily available throughout the world at the click of the mouse. Global entertainment companies shape the perceptions and dreams of ordinary citizens, wherever they live. Some people that this spread of values, norms, and culture tends to promote Western ideals of capitalism. Will local cultures inevitably fall victim to this global "consumer" culture? Will English eradicate all other languages? Will consumer values overwhelm peoples' sense of community and social solidarity? Is globalisation a threat to our traditional and local cultures?

Globalisation is a process of interaction and integration among individuals, businesses, and governments. It is a process driven by international trade and investment and aided by modern technology. This process has effects on the environment, on culture, on political systems, on economic development and on human physical well-being in societies around the world. The spread of globalisation will undoubtedly bring changes to all countries it reaches. It is argued that one of the consequences of globalisation will be the end of cultural diversity, and the triumph of a uni-polar culture serving the needs of transnational corporations. Will globalisation lead to the extinction of traditional cultures?

Open the web link below:


You will have a decent presentation on what is globalisation and how it might affect local cultures

IDevice Icon Activity 2.4

Read the article on Cultural Globalisation what is it? ( Louis de Lamare) available at


and the article entitled "The Myth of Cultural Globalisation" available at


After reading the materials available do you think that cultural globalisation is a myth?